Ian Hughes

IAN HUGHES

GTM & Demand Generation

Fixing Growth, One Funnel at a Time.

For PE-backed, venture-funded, and growth-stage B2B companies. I help companies identify what’s broken in their go-to-market engine—and fix it. Strategy, execution, and results. No fluff.

I find and fix go-to-market breakdowns across:

  • Funnel & pipeline performance

  • Paid media and SEO efficiency

  • Partner & channel conversion

  • ABM & outbound alignment

  • Messaging, handoffs & conversion rate optimization

1. Funnel Efficiency

Fix What’s Slowing You Down

Growth doesn’t stall because of bad ideas—it stalls because of friction in the funnel. I specialize in diagnosing where things are breaking down: handoffs between teams, scoring and routing logic, messaging gaps, or broken attribution.

Whether it’s MQLs not converting, or post-demo stalls mid-funnel, I help companies align strategy to execution—and remove what’s getting in the way.

2. Pipeline Growth

Build Pipeline That Converts

More leads don’t equal more revenue—especially when the programs aren’t built to scale. I work with PE-backed and growth-stage companies to improve pipeline creation across paid, organic, outbound, and ABM motions.

From campaign strategy to offer design to channel prioritization, I help teams stop chasing volume and start building qualified, high-converting pipeline.

3. Top-Funnel Conversion

Turn Traffic into Revenue

Conversion rate optimization isn’t just button colors. It’s messaging hierarchy, page flow, decision simplicity, and knowing what makes your buyers tick.

With roots in UX and brand design—and hands-on experience improving sites for PayPal, Rev, and Tufin—I help companies redesign digital experiences that turn clicks into qualified pipeline.

Trusted by operators and teams at:

  • “Ian was instrumental in helping us bring a brand-new legal product to market at Rev. That launch turned into the biggest new logo expansion opportunity of the year. Ian quickly got up to speed on a complex legal use case and helped to build the intelligence that powered a go-to-market motion that delivered results fast.”

    Aaron O’hearn, Head of Product, Rev.com

  • Jeanne Hopkins

    "When I joined OneScreen.ai, we were in a bind with lead flow. I hired Ian in my first week and we generated more leads in Q4 than in the previous four quarters of the company. Ian jumpstarted our marketing and delivered results quickly."

    Jeanne Hopkins, CRO, OneScreen & former VP Marketing, HubSpot

  • "Ian is a great marketing thinker and strategist. He was instrumental in helping connectRN set up the marketing and growth infrastructure to get to the heart of our client conversion needs. I would recommend Ian to any business struggling with digital marketing strategy and conversion metrics. Also one of the most even-keeled and down to earth guys I have worked with. Can’t wait to work with him again."

    Mike Wood, CEO ConnectRN

  • "Ian helped the Localytics team create a strategic, go-to-market template for new vertical launches and upgraded the scoring model for our ABM campaigns. He’s easy to work with and gets results quickly."

    Mark Feldman, CRO, Localytics

  • "Strategic, practical, and hands-on. Ian gets results and I look forward to working with him again."

    Craig Palli, CEO, Testive

  • "Ian has been a trusted partner since we were founded in 2017, and has grown our User base at a compounded annual rate of almost 70%."

    Suvendu Pal, CEO, Gift Hero

About Ian

I’ve been doing this for more than two decades— as the founder of an 7-figure performance marketing agency, as a CMO, as a demand gen/growth lead at a PE-backed cybersecurity company, and now as a growth advisor to PE/VC operators and B2B leaders.

I combine strategic clarity with execution speed—and I’ve built the team to deliver.

Contact

Interested in working together? Send me a note and I will be in touch shortly!